The Hindu / Save Water Project

PROBLEM: Millions of people all over India lack access to something we all take for granted - clean drinking water. They are forced to drink polluted water that in the long run causes harm to their bodies . A few suffer the worst fate - death. IDEA: To raise awareness of a problem that should have long since been eradicated, we do an activation where we have hoardings over open sewers with pvc pipes, making it look as though the person is sucking water from the sewerage. This shows the problem in a hard hitting manner. People are led to the website where they are given information on how they can help in eradicating this problem.